Market Research & Competitive Analysis Markets matter more than ideas. This skill helps you evaluate whether your market is worth entering — and how to validate demand before you build. Core Principles A mediocre product in a great market beats a brilliant product in a dead one. All market sizing is wrong. The goal is order-of-magnitude clarity, not decimal precision. Competitors are evidence that demand exists. Zero competitors is a warning sign, not an advantage. The best solo-founder markets have high pain, fragmented incumbents, and willingness to pay — not the biggest TAM. Research is on…