Marketing Attribution Dashboard Overview Every ecommerce business faces attribution chaos: Meta says it drove 300 purchases, Google says 280, and your order management system shows 400 total. The overlap is real, the methodologies differ, and single-touch last-click models misrepresent the true value of upper-funnel channels. A proper attribution dashboard aggregates all marketing data in one place and applies a consistent model so you can make defensible budget decisions. For most merchants, a third-party attribution tool — not custom code — is the fastest path to accurate channel ROI. When…