Marketing Campaign Plan and execute launch campaigns that convert — not just campaigns that ship. When to Activate - planning a product or feature launch - building a full content suite from a single product brief - defining positioning and campaign angle before writing any copy - orchestrating multiple content types across channels - reviewing copy for conversion quality and brand consistency Non-Negotiables 1. Define positioning before writing any copy. All copy flows from the angle. 2. Research the audience before assuming you know their language or fears. 3. Each deliverable must serve on…