Marketing Demand & Acquisition Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. Table of Contents - Core KPIs - Demand Generation Framework - Paid Media Channels - SEO Strategy - Partnerships - Attribution - Tools - References --- Core KPIs Demand Gen: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate Paid Media: CAC, ROAS, CPL, CPA, channel efficiency ratio SEO: Organic sessions, non-brand traffic %, keyword rankings, technical health score Partnerships: Partner-sourced pipeline $, partner CAC,…