Marketing Strategy & PMM Product marketing patterns for positioning, GTM strategy, and competitive intelligence. --- Table of Contents - ICP Definition Workflow - Positioning Development - Competitive Intelligence - Product Launch Planning - Sales Enablement - International Expansion - Reference Documentation --- ICP Definition Workflow Define ideal customer profile for targeting: 1. Analyze existing customers (top 20% by LTV) 2. Identify common firmographics (size, industry, revenue) 3. Map technographics (tools, maturity, integrations) 4. Document psychographics (pain level, motivation, ris…