Media Buying Overview Plan and execute paid media across programmatic, direct, and social channels. Optimize spend allocation, audience targeting, and cross-channel performance. Instructions Budget allocation framework Allocate budget across channels based on funnel stage: Media plan template Programmatic advertising (RTB) DSP campaign structure : Advertiser → Campaign → Insertion Order (by objective) → Line Item (by audience) → Creatives. Targeting layers Buying models Brand safety Cross-channel optimization Attribution windows : Google 30-day click, Meta 7-day click / 1-day view, LinkedIn 3…