Member Insights Skill When to Use - Monitoring program health across tiers or regions. - Designing personalization campaigns based on loyalty data. - Reporting experiment outcomes to stakeholders. Framework 1. Data Sources – transaction systems, product telemetry, MAP/CRM, support, survey tools. 2. Segmentation – tier, lifecycle stage, engagement score, risk/comeback cohorts. 3. Metrics – enrollment funnel, active members, point velocity, redemption, incremental revenue. 4. Experimentation – define guardrail metrics, success criteria, and monitoring cadence. 5. Insight Distribution – dashboar…