Messaging Frameworks Skill When to Use - Preparing PR/AR launches or executive communications. - Aligning cross-functional teams on talking points. - Rapid response situations requiring consistent statements. Framework 1. Headline Statement – core POV or claim. 2. Support Pillars – 2-3 proof points with data, customer stories, or analyst quotes. 3. Evidence – metrics, testimonials, product differentiators. 4. Call to Action – what audiences should think/feel/do next. 5. Guardrails – what not to say, words to avoid, regional nuances. Templates - Message house diagram (headline, pillars, proof)…