The Mom Test Extract honest customer insights by asking questions about their life instead of your idea. Master Rob Fitzpatrick's methodology for conversations that can't lie to you. When to Use This Skill - Before building anything to validate if the problem is real and painful - Customer discovery calls to get honest feedback without leading questions - Pivoting decisions to understand if you should change direction - Feature prioritization to learn what customers actually need vs. say they want - Pricing conversations to discover willingness to pay without asking directly - Early sales con…