Motion Direction Make the creative decisions for a motion piece before anyone animates a frame. Direction is the judgment layer: it turns a brief and a brand into a small, repeatable set of motion rules — one easing vocabulary, one timing scale, one transition family — so every shot feels like it came from the same hand. Good direction is mostly subtraction: deciding what NOT to move. When to use - Starting any piece — explainer, launch film, UI demo, data story, loop — and the look/feel isn't decided yet. - Animation feels "busy", "cheap", or "inconsistent" and the cause is decisions, not cr…