Leverage Your Niche You spent 20 years becoming an expert. That expertise is your unfair advantage — no VC-backed team can out-understand a practitioner. This skill helps you turn your professional knowledge, network, and credibility into distribution, content, and positioning that competitors can't copy. Core Principles "Built by a 15-year \[profession\]" is more convincing than any feature comparison. Your professional network is warmer than any cold outreach list. Use it. You can write content no generalist marketer can. Your authority is real. Industry-specific channels (associations, con…