Niche Selection Overview You cannot outspend, outhire, or out-market a funded competitor. What you can do is out-focus them. A tight niche lets you speak the customer's exact language, dominate a small pond via word-of-mouth and SEO, charge premium prices (specialist generalist), and build a focused marketing strategy on a lean budget. The goal: become the obvious choice for one specific group of people. --- Step 1: Generate Niche Candidates (Minimum 10) Brainstorm widely before narrowing. Use these three lenses: From your own experience: What industries have you worked in or consulted for? W…