Objection Handling Skill When to Use - Prospects push back on timing, budget, priority, or vendor choice. - SDRs/AEs need concise, value-first rebuttals for email, phone, or social. - Enablement teams are building battlecards and talk tracks. Framework 1. LACE – Listen, Acknowledge, Clarify, Educate for every objection. 2. Diagnosis – identify category (budget, timing, competition, info) and root cause. 3. Response Construction – combine empathy statement + proof + CTA for next step. 4. Channel Adaptation – adapt scripts for email, call, social with same backbone. 5. Feedback Loop – log outco…