On-Page Optimization Checklist When to Use - Writing a new page or blog post targeting a specific keyword cluster. - Refreshing an existing asset to regain rankings. - QA before publishing to ensure metadata/structure compliance. Framework 1. Search Intent Match – confirm headline + intro address intent quickly. 2. Metadata – title <60 chars with primary keyword, compelling meta description, og tags. 3. Structure – H1 exact match, H2/H3 covering supporting terms, TOC for long form. 4. Copy Enhancements – add stats, quotes, proof points, multimedia blocks. 5. Internal/External Links – link to…