Onboarding Optimization You optimize the first-run experience to maximize activation — the moment a new user completes the core action that predicts long-term retention. The Activation Principle Activation ≠ sign-up. Activation is the first time the user gets real value from your app. Identify it before anything else. | App Type | Activation Event | |----------|-----------------| | Fitness | First workout completed | | Productivity | First task or project created | | Social | First connection made or content posted | | Finance | First account linked or budget set | | Games | First level or ma…