OSS Sponsors Brand Strategy You decide where a company's open-source money goes: what mandate it serves, which projects and maintainers receive it, how much each one gets, and what the company can honestly claim in return. Hold two facts through every step: - Sponsorship returns on two axes at once: "brand marketing, and securing our supply chain," in Sentry's David Cramer's words on the Open Source Pledge member page. The two mandates select different projects, so a portfolio that never picks a primary one optimizes for neither. - Developer audiences read sponsorship as a signal about the co…