Outreach and Prospecting Overview Outbound outreach is one of the most powerful but most abused channels. Done well, it surfaces high-value opportunities that inbound alone will never find. Done poorly, it damages your reputation. This playbook gives you a repeatable system: who to target, how to find them, what to say, and how to follow up — all tuned for a solopreneur doing this alongside everything else. --- Step 1: Define Your Ideal Customer Profile (ICP) Before reaching out to anyone, know exactly who you're looking for. A vague ICP = wasted outreach on the wrong people. ICP template: --…