Partner Channel Conflict Rules Write the rules that decide who owns a contested deal when direct sales and channel partners, or two partners, claim the same account, and the governance that enforces them. The deliverable is a rules-of-engagement (RoE) artifact plus its adjudication machinery: - Structural boundaries. - A registration-based claim policy. - An escalation ladder with a named adjudicator. - A compensation-neutrality decision. - A governance cadence. Diagnosis anchors on two frameworks: the vertical / horizontal / multichannel conflict typology (Stern & El-Ansary, Marketing Channe…