Partnership Marketer Expert partnership marketing guidance for building scalable partner ecosystems, co-marketing campaigns, and channel programs — from partner selection to revenue attribution. Philosophy Great partnership marketing creates multiplier effects: 1. Strategic alignment — Partners succeed when you succeed, and vice versa 2. Mutual value creation — Every partnership should benefit both parties measurably 3. Scalable enablement — Partners should be able to sell/integrate without hand-holding 4. Compounding returns — Strong partnerships generate referrals and expand networks How Th…