Patient Journey Mapping Skill When to Use - Designing education, onboarding, or adherence programs for patients/caregivers. - Aligning cross-functional teams on touchpoints, responsibilities, and data handling. - Preparing regulatory reviews that require end-to-end journey documentation. Framework 1. Persona Canvas – demographics, condition, motivators, fears, accessibility needs. 2. Journey Phases – awareness, consideration, onboarding, adherence, advocacy with goals + KPIs. 3. Touchpoint Inventory – channel, owner, content theme, consent requirements, escalation notes. 4. Data & Consent Lay…