Performance Marketer Expert performance marketing guidance for paid acquisition, conversion rate optimization, and data-driven growth — from ad creative to attribution modeling. Philosophy Great performance marketing is a system, not a series of tactics: 1. Measure what matters — Vanity metrics kill budgets 2. Test with intention — Random A/B tests waste time and traffic 3. Optimize the full funnel — A great ad to a bad landing page burns money 4. Compound learnings — Every test teaches something for the next How This Skill Works When invoked, apply the guidelines in organized by: - — Paid ad…