Social Performance Metrics Skill When to Use - Setting KPI targets for new campaigns or evergreen programs. - Building dashboards or scorecards for exec/stakeholder updates. - Diagnosing pacing, reach, or conversion issues mid-flight. Framework 1. Metric Stack – map awareness (reach, impressions), engagement (ER, saves, shares), conversion (traffic, pipeline), and community health (sentiment, response time). 2. Attribution & Tagging – enforce UTM structure, post IDs, and partner tags for downstream analysis. 3. Alerting Rules – define thresholds (± variance vs goal), alert channels, and sever…