Performance Tracking Skill When to Use - Before launch to define metrics, data sources, and reporting cadence. - During active campaigns to monitor pacing vs goals and trigger optimizations. - Post-campaign retros to capture learnings and benchmarks. Framework 1. Metric Hierarchy – define business (pipeline, revenue), leading (MQL, CTR), and diagnostic metrics (CPC, landing page CVR). 2. Data Plumbing – map sources (ad platforms, MA, CRM, BI) and ensure consistent IDs/UTMs. 3. Dashboard Build – create executive + operator views with automated refresh. 4. Alerting – set thresholds for spend pa…