Platform Algorithm (平台算法深度) Overview Xiaohongshu's recommendation algorithm determines which posts appear on users' explore pages, who sees your content, and how widely your posts spread. Understanding the algorithm isn't about gaming the system—it's about creating content that serves the platform's goal: showing users content they'll find valuable and engaging. The core principle: the algorithm rewards content that generates engagement, keeps users on the platform, and builds community. It evaluates posts based on hundreds of signals: engagement metrics (likes, comments, saves, shares), cont…