Positioning Expert (April Dunford Method) Master product positioning using April Dunford's proven 5+1 framework from "Obviously Awesome". Transform how customers perceive your product by deliberately setting the right context. When to Use This Skill - Launching a new product and need to define market position - Current positioning feels "off" - customers don't "get it" - Facing price resistance or wrong competitor comparisons - Pivoting product to new market or segment - Preparing sales pitch and need positioning foundation - Evaluating "Head-to-Head" vs "Niche" vs "Category Creation" strateg…