Positioning Mapper Builds the Dunford-style positioning canvas that the rest of the launch stands on — the named competitive alternatives users actually weigh (including spreadsheet, manual process, and "do nothing"), the unique attributes only this product has, the value themes those attributes ladder up to, the beachhead segment to win first, and the one-sentence onlyness statement. It is the first move of the RAMP Research phase and feeds two RAMP- sub-items directly: positioning canvas complete (named competitive alternatives, unique attributes, value themes) and ICP/beachhead segment def…