Strategic Product Positioning Define the context that makes your product's unique value obvious and undeniable Help the user with strategic product positioning using insights from 20 guests and posts across Lenny's Podcast and Newsletter. How to Help 1. Audit current perception - Review existing sales decks or website copy to identify where customers are confused or miscategorizing the product. 2. Identify the status quo - Guide the user to find the real competition, which is often a spreadsheet, a manual process, or doing nothing. 3. Map unique attributes to value - Connect specific product…