PostHog Transition Lead Qualification & Outreach Research, qualify, and recommend the right play for product-led leads hitting a billing transition. These fall into two categories: 1. Startup rolloff — Customers on PostHog's startup program ($50K free credits / 1 year) who are either nearing the end of the year or burning through credits fast enough to exhaust them early. 2. High first invoice — Users (free-tier-to-paid or new signups) whose first real invoice will be = $2K, meaning they've crossed from casual usage into meaningful spend. What Makes Transition Leads Different from Big Fish Th…