Predictive Personalization Overview Predictive personalization tailors the shopping experience to each visitor — showing relevant product recommendations, personalized content, and targeted offers based on behavior, purchase history, and patterns from similar customers. For most merchants, dedicated personalization apps deliver this without any custom ML code. Building a custom recommendation engine only makes sense for headless stores with significant traffic (100k+ monthly visitors) where app costs or data control requirements justify the complexity. When to Use This Skill - When your store…