PR/FAQ (Working Backwards) Expert Overview The PR/FAQ is Amazon's "working backwards" artifact: before any team is funded to build a product, the PM writes a future-dated press release and an FAQ that anticipates every hard question. The discipline forces clarity on customer, problem, and outcome before a single design decision is made. If the team cannot write a compelling, credible PR/FAQ, the idea is not ready. This skill is the standalone, deeper treatment of the technique previously bundled inside . Use it when you need a high-fidelity narrative artifact for funding review, executive spo…