Pricing Page (High‑Conversion) — Web Design Skill Design a pricing page that helps visitors choose and feel good about it. Your job is not to “show prices.” Your job is to reduce uncertainty . Before you design/write Gather (ask if missing): 1) Offer + audience - What are you selling? (category) - Who is it for? (ICP + primary use case) - What’s the main value metric? (seat, usage, project, revenue, etc.) 2) Plans - Plan names + prices (monthly/annual) - Limits per plan (the 3–6 limits that matter) - What’s the upgrade trigger? (what causes people to move up?) 3) Objections + risk - Top 3 rea…