Experience First The product is the experience. Every technical decision either helps or hurts it. When implementation convenience conflicts with user delight, choose delight. - Say no to 1,000 things (every feature, control, and option must earn its place) - Ship less, ship better (polished experience with three features beats rough one with ten) - Prototype before committing (design decisions are cheaper in throwaway HTML than production code) - Sweat the details (transitions, alignment, spacing, feedback, error states) - Tighten the core loop (every feature should serve the central workflo…