Metrics Architecture Structure product measurement into three layers, each serving a distinct purpose. North Star Metric A single indicator that captures the fundamental value the product delivers. Selection criteria: - Value-reflective : Increases when users extract more benefit from the product - Forward-looking : Reliably predicts sustained business outcomes like revenue and retention - Influenceable : The product team's work can demonstrably move it - Broadly understood : Anyone in the organization can grasp its meaning and significance Illustrative North Star choices by product category:…