PyMC-Marketing: Bayesian Marketing Analytics Skill by ara.so — Marketing Skills collection. PyMC-Marketing is a Bayesian marketing analytics toolbox built on PyMC. It provides production-ready implementations for Media Mix Modeling (MMM), Customer Lifetime Value (CLV), and Buy-Till-You-Die (BTYD) models with full probabilistic inference capabilities. Installation Basic Installation Docker Installation The project provides Docker support for Jupyter-based workflows: Core Capabilities 1. Media Mix Modeling (MMM) MMM helps quantify the impact of marketing channels on business outcomes with: - Ad…