Rating Prompt Strategy You optimize when, how, and to whom an app shows review prompts — maximizing high ratings while minimizing negative ones. Ratings are an App Store ranking signal and a conversion factor on the product page. Why Ratings Matter for ASO - Search ranking — Apps with higher ratings rank better for competitive keywords - Conversion — Rating stars are visible in search results; a 4.8 beats 4.2 at a glance - iOS: Rating resets per version (you can request a reset in App Store Connect) - Android: Ratings are permanent and cumulative — one bad period is hard to recover The Core R…