Reels Script Reels are Instagram's discovery engine : most Reel reach comes from non-followers , decided by how viewers respond — not by follower count. But Reels are not TikToks with a different logo: 1. The hook window is 3 seconds — they decide whether a Reel is pushed wider or throttled. Layer it: verbal + on-screen text + visual. 2. Watch-through and sends rule. Watch time is the top signal; sends-per-reach (DM shares) are weighted roughly 3–5× more than likes for reaching new people. Script for both. 3. Write the muted version first. Most Reels viewers watch on mute — if the on-screen t…