Registration & Automation Ops Skill When to Use - Setting up a new webinar form or integration. - Troubleshooting registration/attendance data syncing to MAP/CRM. - Designing reminder/nurture cadences linked to webinar engagement. Framework 1. Form Design – required vs optional fields, consent language, dynamic questions. 2. Routing & Scoring – assign program statuses, lead scores, account ownership. 3. Automation – confirmation emails, reminder cadence, SMS/push (if used), calendar holds. 4. Integrations – API/connector setup (Zoom + HubSpot, ON24 + Marketo, etc.), field mapping. 5. Data Hyg…