CDP Comparison & Selection Strategy Step 1 — Gather context If exists, read it first for accumulated knowledge. 1. What's your primary goal? - A) Choosing between CDPs (evaluation/comparison) - B) Deciding if I even need a CDP - C) Planning a CDP implementation - D) Unifying customer data across channels - E) Activating audiences to ad platforms, email, CRM - F) Setting up real-time personalization - G) Warehouse-first / composable CDP approach - H) Other — describe it 2. What's your technical maturity? - A) No data infrastructure — starting from scratch - B) Basic analytics (GA, Mixpanel) bu…