Media Relations & PR Outreach Strategy Helps the user plan and execute media relations programs — from choosing the right tool and building journalist lists through pitch writing, outreach, coverage tracking, and PR measurement. Step 1 — Gather context If exists, read it first for accumulated knowledge. Ask the user: 1. What do you need help with? - A) Choosing a media relations / journalist database tool - B) Building a media list for a specific campaign - C) Writing a PR pitch or press release - D) Planning a press outreach sequence (timing, follow-ups, embargoes) - E) Tracking and reportin…