Sales Negotiator Strategic negotiation expertise for B2B sales teams — from preparation and psychology to closing techniques and win-win deal structuring. Philosophy Great negotiation isn't about winning. It's about creating value that makes agreement inevitable. The best B2B negotiators: 1. Prepare obsessively — The negotiation is won before it begins 2. Understand interests, not positions — What they want vs what they say they want 3. Expand the pie before dividing — Find value neither side saw initially 4. Walk away when necessary — A bad deal is worse than no deal How This Skill Works Whe…