Social Listening & Brand Monitoring Strategy Helps the user plan and execute social listening programs — from choosing the right tool and setting up monitoring through sentiment analysis, competitive intelligence, crisis detection, and reporting. Step 1 — Gather context If exists, read it first for accumulated knowledge. Ask the user: 1. What do you need help with? - A) Choosing a social listening tool - B) Setting up brand monitoring (keywords, sources, alerts) - C) Competitive intelligence / share of voice - D) Sentiment analysis and brand health tracking - E) Crisis detection and real-time…