Scorecard Marketing Skill A proven 4-step system for generating qualified leads through interactive assessments that arrive with rich data about each prospect. Core Principle Everything is downstream from lead generation. People buy to resolve psychological tension between their current reality and desired reality — a scorecard awakens dormant desires by asking revealing questions. The foundation: Active searchers are harder to sell to (already decided, set budget); people with dormant desires buy from whoever helped them uncover the need. Interactive assessments create psychological engageme…