Scrollytelling Skill Build scroll-driven narrative experiences that reveal content, trigger animations, and create immersive storytelling as users scroll. What is Scrollytelling? Definition : "A storytelling format in which visual and textual elements appear or change as the reader scrolls through an online article." When readers scroll, something other than conventional document movement happens. Origin : The New York Times' "Snow Fall: The Avalanche at Tunnel Creek" (2012), which won the 2013 Pulitzer Prize for Feature Writing. Why it works : Scrollytelling exploits a fundamental psychologi…