Seasonal Campaign Automation Overview Seasonal peaks — Black Friday/Cyber Monday, holiday gifting, Valentine's Day, Back-to-School — can account for 30–50% of annual ecommerce revenue for many categories. Automating seasonal campaigns means building reusable email flows and discount templates that activate on calendar triggers rather than requiring manual setup each time. Klaviyo's scheduled sends and Shopify's automated discounts handle most of this without custom code. When to Use This Skill - When planning Black Friday/Cyber Monday campaigns and needing a structured playbook - When seasona…