Seasonal Campaigns (季节性营销) Overview Seasonal campaigns are strategic marketing initiatives aligned with holidays, seasons, or cultural events. On Xiaohongshu, where trends move fast and audiences seek timely, relevant content, seasonal campaigns provide built-in momentum: people are already searching for holiday gift ideas, summer skincare tips, or back-to-school outfit inspiration. The core principle: meet your audience where they already are. Instead of creating demand from scratch, tap into existing demand for seasonal products, content, and inspiration. Seasonal campaigns amplify your rea…