seo-audit — Skillopedia

SEO Audit Production-grade SEO audit framework with an 85-point checklist across 8 dimensions, severity-weighted scoring, automated diagnostic workflows, and prioritized remediation plans. Covers technical SEO, on-page optimization, content quality, competitive positioning, and migration readiness. --- Table of Contents - Operating Modes - Initial Assessment - The 85-Point Audit Checklist - Severity-Weighted Scoring - Core Web Vitals Deep Dive - Crawl and Indexation Analysis - On-Page SEO Analysis - Content Quality Assessment - Competitive Gap Analysis - Migration Audit Checklist - Prioritize…

, r'\\1\\2', date_str)\n for fmt in formats:\n try:\n return datetime.strptime(date_str, fmt)\n except ValueError:\n continue\n return None\n\n\ndef analyze_urls(urls, content_size=None):\n \"\"\"Analyze sitemap URLs for issues.\"\"\"\n issues = []\n stats = {\n \"total_urls\": len(urls),\n \"with_lastmod\": 0,\n \"with_changefreq\": 0,\n \"with_priority\": 0,\n \"stale_urls\": 0,\n \"duplicate_urls\": 0,\n \"domains\": set(),\n }\n\n seen_urls = set()\n now = datetime.now()\n stale_threshold = now - timedelta(days=365)\n\n valid_changefreqs = {'always', 'hourly', 'daily', 'weekly', 'monthly', 'yearly', 'never'}\n stale_urls = []\n\n for entry in urls:\n url = entry.get(\"url\", \"\")\n parsed = urlparse(url)\n stats[\"domains\"].add(parsed.netloc)\n\n # Check for duplicates\n normalized = url.rstrip('/')\n if normalized in seen_urls:\n stats[\"duplicate_urls\"] += 1\n issues.append({\n \"type\": \"duplicate_url\",\n \"severity\": \"Medium\",\n \"url\": url,\n \"detail\": \"Duplicate URL in sitemap\",\n })\n seen_urls.add(normalized)\n\n # Check lastmod\n if entry.get(\"lastmod\"):\n stats[\"with_lastmod\"] += 1\n parsed_date = parse_date(entry[\"lastmod\"])\n if parsed_date:\n if parsed_date.replace(tzinfo=None) \u003c stale_threshold:\n stats[\"stale_urls\"] += 1\n stale_urls.append(url)\n else:\n issues.append({\n \"type\": \"invalid_lastmod\",\n \"severity\": \"Low\",\n \"url\": url,\n \"detail\": f\"Invalid date format: {entry['lastmod']}\",\n })\n\n # Check changefreq\n if entry.get(\"changefreq\"):\n stats[\"with_changefreq\"] += 1\n if entry[\"changefreq\"].lower() not in valid_changefreqs:\n issues.append({\n \"type\": \"invalid_changefreq\",\n \"severity\": \"Low\",\n \"url\": url,\n \"detail\": f\"Invalid changefreq: {entry['changefreq']}\",\n })\n\n # Check priority\n if entry.get(\"priority\"):\n stats[\"with_priority\"] += 1\n try:\n pval = float(entry[\"priority\"])\n if pval \u003c 0 or pval > 1:\n issues.append({\n \"type\": \"invalid_priority\",\n \"severity\": \"Low\",\n \"url\": url,\n \"detail\": f\"Priority out of range: {entry['priority']}\",\n })\n except ValueError:\n issues.append({\n \"type\": \"invalid_priority\",\n \"severity\": \"Low\",\n \"url\": url,\n \"detail\": f\"Non-numeric priority: {entry['priority']}\",\n })\n\n # Check URL format\n if not url.startswith(('http://', 'https://')):\n issues.append({\n \"type\": \"invalid_url\",\n \"severity\": \"High\",\n \"url\": url,\n \"detail\": \"URL missing scheme (http/https)\",\n })\n\n # Check for URL parameters (potential duplicates)\n if parsed.query:\n issues.append({\n \"type\": \"parameterized_url\",\n \"severity\": \"Medium\",\n \"url\": url,\n \"detail\": \"URL contains query parameters — verify canonical handling\",\n })\n\n # Size checks\n if len(urls) > MAX_URLS_PER_SITEMAP:\n issues.append({\n \"type\": \"too_many_urls\",\n \"severity\": \"Critical\",\n \"detail\": f\"Sitemap contains {len(urls)} URLs — max is {MAX_URLS_PER_SITEMAP}\",\n })\n\n if content_size and content_size > MAX_SIZE_BYTES:\n issues.append({\n \"type\": \"file_too_large\",\n \"severity\": \"Critical\",\n \"detail\": f\"Sitemap is {content_size / 1024 / 1024:.1f}MB — max is 50MB\",\n })\n\n # Coverage checks\n if stats[\"with_lastmod\"] == 0 and len(urls) > 0:\n issues.append({\n \"type\": \"no_lastmod\",\n \"severity\": \"Medium\",\n \"detail\": \"No URLs have lastmod dates — Google uses this for crawl prioritization\",\n })\n elif stats[\"with_lastmod\"] \u003c len(urls):\n issues.append({\n \"type\": \"partial_lastmod\",\n \"severity\": \"Low\",\n \"detail\": f\"Only {stats['with_lastmod']}/{len(urls)} URLs have lastmod dates\",\n })\n\n if stats[\"stale_urls\"] > 0:\n issues.append({\n \"type\": \"stale_content\",\n \"severity\": \"Medium\",\n \"detail\": f\"{stats['stale_urls']} URLs have lastmod dates older than 1 year\",\n })\n\n # Multiple domains check\n if len(stats[\"domains\"]) > 1:\n issues.append({\n \"type\": \"multiple_domains\",\n \"severity\": \"High\",\n \"detail\": f\"Sitemap contains URLs from {len(stats['domains'])} different domains\",\n })\n\n stats[\"domains\"] = list(stats[\"domains\"])\n return stats, issues, stale_urls\n\n\ndef main():\n parser = argparse.ArgumentParser(\n description=\"Analyze XML sitemap for SEO issues\"\n )\n group = parser.add_mutually_exclusive_group(required=True)\n group.add_argument(\"--sitemap\", help=\"URL of sitemap to fetch and analyze\")\n group.add_argument(\"--file\", help=\"Local XML sitemap file to analyze\")\n parser.add_argument(\"--json\", action=\"store_true\", help=\"Output as JSON\")\n parser.add_argument(\n \"--check-urls\", action=\"store_true\",\n help=\"List all URLs found in the sitemap\"\n )\n args = parser.parse_args()\n\n content = None\n content_size = None\n\n if args.file:\n filepath = Path(args.file)\n if not filepath.exists():\n print(f\"Error: File not found: {filepath}\", file=sys.stderr)\n sys.exit(1)\n content = filepath.read_text(encoding=\"utf-8\", errors=\"replace\")\n content_size = filepath.stat().st_size\n elif args.sitemap:\n try:\n from urllib.request import urlopen, Request\n req = Request(args.sitemap, headers={'User-Agent': 'SEO-Audit-Bot/1.0'})\n resp = urlopen(req, timeout=30)\n content = resp.read().decode(\"utf-8\", errors=\"replace\")\n content_size = len(content.encode(\"utf-8\"))\n except Exception as e:\n print(f\"Error fetching sitemap: {e}\", file=sys.stderr)\n sys.exit(1)\n\n urls, sub_sitemaps, parse_error = parse_sitemap_xml(content)\n\n if parse_error:\n print(f\"Error: {parse_error}\", file=sys.stderr)\n sys.exit(1)\n\n stats, issues, stale_urls = analyze_urls(urls, content_size)\n\n # Determine sitemap type\n sitemap_type = \"sitemap_index\" if sub_sitemaps else \"urlset\"\n\n result = {\n \"source\": args.file or args.sitemap,\n \"type\": sitemap_type,\n \"file_size_bytes\": content_size,\n \"stats\": stats,\n \"sub_sitemaps\": sub_sitemaps if sub_sitemaps else None,\n \"issues\": issues,\n \"issue_count\": len(issues),\n \"passed\": all(i[\"severity\"] not in (\"Critical\", \"High\") for i in issues),\n }\n\n if args.check_urls:\n result[\"all_urls\"] = [u[\"url\"] for u in urls]\n\n if args.json:\n print(json.dumps(result, indent=2))\n else:\n print(f\"\\n{'='*60}\")\n print(f\" SITEMAP ANALYSIS\")\n print(f\"{'='*60}\")\n print(f\" Source: {args.file or args.sitemap}\")\n print(f\" Type: {sitemap_type}\")\n if content_size:\n print(f\" File size: {content_size / 1024:.1f} KB\")\n\n if sub_sitemaps:\n print(f\"\\n Sitemap Index: {len(sub_sitemaps)} sub-sitemaps\")\n for sm in sub_sitemaps[:10]:\n mod = f\" (lastmod: {sm['lastmod']})\" if sm['lastmod'] else \"\"\n print(f\" - {sm['url']}{mod}\")\n if len(sub_sitemaps) > 10:\n print(f\" ... and {len(sub_sitemaps) - 10} more\")\n\n if urls:\n print(f\"\\n URL Statistics:\")\n print(f\" Total URLs: {stats['total_urls']}\")\n print(f\" With lastmod: {stats['with_lastmod']}\")\n print(f\" With changefreq: {stats['with_changefreq']}\")\n print(f\" With priority: {stats['with_priority']}\")\n print(f\" Duplicates: {stats['duplicate_urls']}\")\n print(f\" Stale (>1 year): {stats['stale_urls']}\")\n print(f\" Domains: {', '.join(stats['domains'])}\")\n\n if issues:\n print(f\"\\n Issues ({len(issues)}):\")\n for issue in issues:\n url_info = f\" — {issue['url']}\" if 'url' in issue else \"\"\n print(f\" [{issue['severity']}] {issue['type']}: {issue['detail']}{url_info}\")\n else:\n print(f\"\\n No issues found.\")\n\n status = \"PASSED\" if result[\"passed\"] else \"NEEDS ATTENTION\"\n print(f\"\\n Overall: {status}\")\n\n if args.check_urls and urls:\n print(f\"\\n All URLs:\")\n for u in urls:\n mod = f\" [{u['lastmod']}]\" if u.get('lastmod') else \"\"\n print(f\" {u['url']}{mod}\")\n\n print()\n\n\nif __name__ == \"__main__\":\n main()\n","content_type":"text/x-python; charset=utf-8","language":"python","size":13739,"content_sha256":"0f6b9991d1c75c2f7236849b0c550232f0bb2678eec3a8558a0f35b0d5a71cd6"}],"content_json":{"type":"doc","content":[{"type":"heading","attrs":{"level":1},"content":[{"text":"SEO Audit","type":"text"}]},{"type":"paragraph","content":[{"text":"Production-grade SEO audit framework with an 85-point checklist across 8 dimensions, severity-weighted scoring, automated diagnostic workflows, and prioritized remediation plans. Covers technical SEO, on-page optimization, content quality, competitive positioning, and migration readiness.","type":"text"}]},{"type":"hr","attrs":{"markup":"---"}},{"type":"heading","attrs":{"level":2},"content":[{"text":"Table of Contents","type":"text"}]},{"type":"bullet_list","content":[{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Operating Modes","type":"text","marks":[{"type":"link","attrs":{"href":"#operating-modes","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Initial Assessment","type":"text","marks":[{"type":"link","attrs":{"href":"#initial-assessment","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"The 85-Point Audit Checklist","type":"text","marks":[{"type":"link","attrs":{"href":"#the-85-point-audit-checklist","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Severity-Weighted Scoring","type":"text","marks":[{"type":"link","attrs":{"href":"#severity-weighted-scoring","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Core Web Vitals Deep Dive","type":"text","marks":[{"type":"link","attrs":{"href":"#core-web-vitals-deep-dive","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Crawl and Indexation Analysis","type":"text","marks":[{"type":"link","attrs":{"href":"#crawl-and-indexation-analysis","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"On-Page SEO Analysis","type":"text","marks":[{"type":"link","attrs":{"href":"#on-page-seo-analysis","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Content Quality Assessment","type":"text","marks":[{"type":"link","attrs":{"href":"#content-quality-assessment","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Competitive Gap Analysis","type":"text","marks":[{"type":"link","attrs":{"href":"#competitive-gap-analysis","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Migration Audit Checklist","type":"text","marks":[{"type":"link","attrs":{"href":"#migration-audit-checklist","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Prioritized Remediation Plan","type":"text","marks":[{"type":"link","attrs":{"href":"#prioritized-remediation-plan","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Output Artifacts","type":"text","marks":[{"type":"link","attrs":{"href":"#output-artifacts","title":null}}]}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Related Skills","type":"text","marks":[{"type":"link","attrs":{"href":"#related-skills","title":null}}]}]}]}]},{"type":"hr","attrs":{"markup":"---"}},{"type":"heading","attrs":{"level":2},"content":[{"text":"Operating Modes","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Mode 1: Full Site Audit","type":"text"}]},{"type":"paragraph","content":[{"text":"Comprehensive audit across all 8 dimensions. Use for initial assessment or annual reviews.","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Mode 2: Focused Audit","type":"text"}]},{"type":"paragraph","content":[{"text":"Single-dimension deep dive. Use when the problem area is already identified (e.g., \"our Core Web Vitals are failing\" or \"we have indexation issues\").","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Mode 3: Pre-Migration Audit","type":"text"}]},{"type":"paragraph","content":[{"text":"Checklist for planned URL changes, platform switches, or redesigns. Establishes baseline and creates the redirect mapping framework.","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Mode 4: Traffic Drop Diagnosis","type":"text"}]},{"type":"paragraph","content":[{"text":"Emergency diagnostic when organic traffic drops. Follows the traffic drop decision tree to isolate the cause.","type":"text"}]},{"type":"hr","attrs":{"markup":"---"}},{"type":"heading","attrs":{"level":2},"content":[{"text":"Initial Assessment","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Required Context","type":"text"}]},{"type":"table","attrs":{"layout":null},"content":[{"type":"tr","content":[{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Question","type":"text"}]}]},{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Why It Matters","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"What type of site? (SaaS, e-commerce, blog, local business)","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Determines which audit dimensions to weight","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"What is the primary SEO goal?","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Focuses the audit on business-relevant outcomes","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"What is the current organic traffic baseline?","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Establishes the benchmark for measuring improvement","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Any recent changes? (migration, redesign, content update, algorithm update)","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Identifies potential cause of current issues","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Do you have Google Search Console access?","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Essential for indexation and performance data","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Who are 3 organic competitors?","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"For competitive gap analysis","type":"text"}]}]}]}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Scope Definition","type":"text"}]},{"type":"table","attrs":{"layout":null},"content":[{"type":"tr","content":[{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Scope","type":"text"}]}]},{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Pages to Audit","type":"text"}]}]},{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Recommended When","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Full site","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"All indexed pages + sample of non-indexed","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Annual audit, new client onboarding","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Section audit","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"One directory or content type","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Known problem area","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Top pages","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Top 50 by traffic + top 50 by impressions","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Quick wins identification","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"New pages","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Pages published in last 90 days","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Content quality check","type":"text"}]}]}]}]},{"type":"hr","attrs":{"markup":"---"}},{"type":"heading","attrs":{"level":2},"content":[{"text":"The 85-Point Audit Checklist","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Dimension 1: Crawlability (12 points)","type":"text"}]},{"type":"table","attrs":{"layout":null},"content":[{"type":"tr","content":[{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"#","type":"text"}]}]},{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Check","type":"text"}]}]},{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Severity","type":"text"}]}]},{"type":"th","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Pass Criteria","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"1.1","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"robots.txt accessible and valid","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Critical","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"200 response, no syntax errors","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"1.2","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Important pages not blocked by robots.txt","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Critical","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"No disallow rules for key pages","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"1.3","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"XML sitemap exists and is valid","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"High","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Submitted in GSC, \u003c 50K URLs per file","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"1.4","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Sitemap reflects actual site structure","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"High","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"No 404s, no redirects, no noindex pages in sitemap","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"1.5","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Crawl depth \u003c 4 clicks from homepage","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Medium","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"95%+ of pages within 3 clicks","type":"text"}]}]}]},{"type":"tr","content":[{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"1.6","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"No infinite crawl traps","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"Critical","type":"text"}]}]},{"type":"td","attrs":{"colspan":1,"rowspan":1,"colwidth":null,"alignment":""},"content":[{"type":"paragraph","content":[{"text":"No parameter-based infinite 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outreach)","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Paid search or advertising campaign audits","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Server infrastructure provisioning or CDN setup","type":"text"}]}]}]},{"type":"paragraph","content":[{"text":"Known limitations:","type":"text","marks":[{"type":"strong"}]}]},{"type":"bullet_list","content":[{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Field CWV data requires sufficient traffic volume for CrUX reporting — low-traffic sites must rely on lab data","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Off-page signals (backlinks, brand mentions) require third-party tools (Ahrefs, SEMrush) for comprehensive data","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"AI Overview impact on CTR varies by query type — no universal benchmark exists","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Google's algorithm changes 500-600 times per year; audit findings reflect a point-in-time snapshot","type":"text"}]}]}]},{"type":"hr","attrs":{"markup":"---"}},{"type":"heading","attrs":{"level":2},"content":[{"text":"Integration Points","type":"text"}]},{"type":"bullet_list","content":[{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"AI SEO","type":"text","marks":[{"type":"strong"}]},{"text":" -- Run after audit to optimize for AI search citation alongside traditional SEO findings.","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Schema Markup","type":"text","marks":[{"type":"strong"}]},{"text":" -- Use when audit reveals missing or broken structured data opportunities.","type":"text"}]}]},{"type":"list_item","content":[{"type":"paragraph","content":[{"text":"Site 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Important: agents should read /llm.txt, /llms.txt, or /.well-known/skills.json to discover the public Skillopedia API.