Content Quality & E-E-A-T Analysis Google's "Who / How / Why" Test (canonical heuristic) Before scoring E-E-A-T sub-factors, every page audit should pass Google's own three-question heuristic from the helpful-content guide: | Question | What to look for | |---|---| | Who created it? | Visible byline, author bio page, professional credentials. Required where readers expect it; non-negotiable for YMYL. | | How was it created? | Process disclosure where readers would reasonably ask, especially for AI-assisted content. Original research / first-hand evidence / lived experience. | | Why does it ex…