AI Search / GEO Optimization (May 2026) Primary Source: Google's AI Optimization Guide Google's official position, published under Search Central docs: "From Google Search's perspective, optimizing for generative AI search is optimizing for the search experience, and thus still SEO ." Read for the full synthesis, myth-busting list ( , chunking, AI-rephrasing, mention-farming, all rejected by Google as ineffective), and the Who/How/Why test for content quality. Audits should frame GEO findings as SEO fundamentals applied to AI-search surfaces , not as a separate optimization discipline. When c…