SEO Writing Skill When to Use - Need pillar/blog content that ranks for a target keyword cluster. - Building briefs for writers or agencies. - Auditing existing posts for optimization opportunities. Framework 1. Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly. 2. SERP Analysis – review top 10 results, note content format, length, missing gaps. 3. Outline Structure – mirror winning patterns while adding unique POV/data. 4. On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text. 5. Internal/Extern…