Server-Side Conversion Tracking Browser pixels lose a large and unpredictable share of conversions to iOS tracking prevention, ad blockers, cookie lifetime limits and cross-domain hops. Server-side reporting fixes the reporting , which is what the ad platform's bidding model learns from. This skill covers the model, the setup order and how to verify it. When to use - Ad platform reports fewer purchases than the store/database actually recorded - CPA looks like it got worse right after a tracking change, with no change in real sales - Setting up a new funnel that will receive paid traffic - As…